RavenPack International, a provider of news analytics technology and content, today announced the appointment of Don Williams as Managing Director, Senior Vice President of Sales and Marketing.
Welcoming Mr. Williams to RavenPack, Armando Gonzalez CEO and President of RavenPack said, "We are pleased to have Don on board with us to drive our sales and marketing initiatives forward. The addition of Don strengthens the leadership team at RavenPack and we are looking forward to tapping his broad experience in providing technology and content solutions to financial markets."
Mr. Williams has held senior executive positions with Reuters and McGraw-Hill/ Standard and Poor's, two of the world's largest electronic publishers. In addition to his publishing experience, Don has also held key executive management positions with several venture backed technology and content companies and helped raise over US$50 million in venture capital.
"Don is an agile manager whose direct experience with our partners and target markets will really help take RavenPack to its next level of growth. With a strong core of experienced executives, I am really looking forward to executing on our plans over the coming months," said Mr. Gonzalez.
RavenPack's target markets include quantitative portfolio managers executing on algorithmic trading programs and risk managers. RavenPack's business partners include the world's largest electronic publishers, and a number of select technology providers delivering modeling solutions, trading visualizations and low latency trading workflow applications.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Tuesday, 14 October 2008
Tuesday, 2 September 2008
Bowne & Co
Bowne & Co., Inc. (NYSE: BNE) provides shareholder and marketing communications services around the world. Dealmakers rely on Bowne to handle critical transactional communications with speed and accuracy. Compliance professionals turn to Bowne to prepare and file regulatory and shareholder communications online and in print. Marketers look to Bowne to create and distribute customized, one-to-one communications on demand. With 3,700 employees in 60 offices around the globe, Bowne has met the ever-changing demands of its clients for more than 230 years. For more information, please visit www.bowne.com
Bowne & Co at Wall Street
Bowne & Co., Inc. (NYSE: BNE), a shareholder and marketing communications services specialist, today announced that David J. Shea, Chairman and CEO, will present at the Wall Street Analyst Forum's 19th Annual Analyst Conference on Monday, September 8 at 11:10 a.m. Eastern Time. Mr. Shea will provide an overview of the Company and discuss its strategy for the future.
Friday, 28 March 2008
Unica Affinium Suite Improvements
Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced enhancements to its Affinium suite that will improve marketers’ abilities to optimize the selection and delivery of the most relevant and profitable marketing messages for each customer—across many channels from potentially billions of possible combinations of offer, channel, and timing. This latest release also delivers performance enhancements and tighter suite integration for improved productivity, time-to-market, and accuracy. With marketers under mounting pressure to deliver more relevant and frequent inbound and outbound offers, Unica’s automated analytics, integrated suite, and cross-channel capabilities can help streamline the entire marketing process.
As products and services proliferate and customers divide their time across a growing array of channels, marketers are increasingly challenged to identify the combination of offer, channel, and timing that maximizes relevance for each individual customer and ROI for the organization. Marketing optimization accomplishes this while simultaneously ensuring compliance with customer contact frequency rules, channel capacity limits, budget constraints, and other business rules.
“Unica's enterprise marketing management solution has positively impacted our marketing efforts in that we have been able to integrate offer optimization with overall campaign management,” said Nancy O'Keefe, director of Campaign Management, Discover Financial Services. “As we continue to increase the sophistication of our marketing campaigns, we expect the new version of Unica's optimization module will enable us to efficiently optimize campaigns involving multiple user-defined constraints and analyze how changes to them can positively affect our goals.”
Unica Affinium 7.3 includes improvements to its campaign management, optimization, modeling and marketing analytics modules. Among the new capabilities introduced are:
• Patent-pending optimization software that enables definition of custom capacity rules to implement the most relevant interaction with each customer
• Improved scenario analysis that allows marketers to test different scenarios to ascertain, for example, the amount of profit incremental marketing investments would deliver
• Usability and performance enhancements to Unica’s statistical data mining module that offer increased user productivity
• Smoother integration between modules that makes it easier for marketers to incorporate the insight gained from Affinium’s analytics modules into more targeted and effective campaign strategies, and then to measure their full bottom-line impact across channels
Unica’s optimization solution is unique among pure marketing automation providers and can be leveraged to solve one of the most pressing problems facing marketers today—maximizing returns while minimizing costs. Recent independent analyst coverage points to the importance of this technology to marketers. Forrester’s most recent prediction in the January 2008 report, The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008, indicates true contact optimization capabilities are elusive because most vendors are challenged to combine complicated mathematical algorithms with the intuitive scenario planning capabilities that marketers desire.
“At Unica, we have an ongoing commitment to our customers, to ensure their continued success, improve their performance and boost their productivity,” said Yuchun Lee, chief executive officer of Unica Corporation. “Marketers’ jobs are more demanding and complicated than ever before—from engaging empowered consumers to effectively marketing across multiple channels to delivering results. Our newly enhanced solutions and analytical capabilities enable marketers to more effectively identify intelligent opportunities and execute profitable customer interactions across all channels, which will further strengthen their abilities to improve efficiencies and response rates.”
As products and services proliferate and customers divide their time across a growing array of channels, marketers are increasingly challenged to identify the combination of offer, channel, and timing that maximizes relevance for each individual customer and ROI for the organization. Marketing optimization accomplishes this while simultaneously ensuring compliance with customer contact frequency rules, channel capacity limits, budget constraints, and other business rules.
“Unica's enterprise marketing management solution has positively impacted our marketing efforts in that we have been able to integrate offer optimization with overall campaign management,” said Nancy O'Keefe, director of Campaign Management, Discover Financial Services. “As we continue to increase the sophistication of our marketing campaigns, we expect the new version of Unica's optimization module will enable us to efficiently optimize campaigns involving multiple user-defined constraints and analyze how changes to them can positively affect our goals.”
Unica Affinium 7.3 includes improvements to its campaign management, optimization, modeling and marketing analytics modules. Among the new capabilities introduced are:
• Patent-pending optimization software that enables definition of custom capacity rules to implement the most relevant interaction with each customer
• Improved scenario analysis that allows marketers to test different scenarios to ascertain, for example, the amount of profit incremental marketing investments would deliver
• Usability and performance enhancements to Unica’s statistical data mining module that offer increased user productivity
• Smoother integration between modules that makes it easier for marketers to incorporate the insight gained from Affinium’s analytics modules into more targeted and effective campaign strategies, and then to measure their full bottom-line impact across channels
Unica’s optimization solution is unique among pure marketing automation providers and can be leveraged to solve one of the most pressing problems facing marketers today—maximizing returns while minimizing costs. Recent independent analyst coverage points to the importance of this technology to marketers. Forrester’s most recent prediction in the January 2008 report, The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008, indicates true contact optimization capabilities are elusive because most vendors are challenged to combine complicated mathematical algorithms with the intuitive scenario planning capabilities that marketers desire.
“At Unica, we have an ongoing commitment to our customers, to ensure their continued success, improve their performance and boost their productivity,” said Yuchun Lee, chief executive officer of Unica Corporation. “Marketers’ jobs are more demanding and complicated than ever before—from engaging empowered consumers to effectively marketing across multiple channels to delivering results. Our newly enhanced solutions and analytical capabilities enable marketers to more effectively identify intelligent opportunities and execute profitable customer interactions across all channels, which will further strengthen their abilities to improve efficiencies and response rates.”
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